How to Create a Killer Startup Company

Startup Journal

Subscribe to Startup Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Startup Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Startups Authors: Kerry B, Harry Trott, Kevin Sides, Dan Blacharski, Kevin Benedict

Related Topics: CEOs in Technology, Sun Developer Journal, SOA & WOA Magazine, Java Developer Magazine, Startup Journal, Microsoft Developer


Jonathan Schwartz a CEO Again

He has started a new company called Informed Biometry

Sun's last CEO, Jonathan Schwartz, the guy who nominally sold the joint to Oracle, has started a new company called Informed Biometry to do something - exactly what is still unclear - but it appears to have something to do with health because it's got a web site at and offices in San Francisco - where Schwartz apparently is - and Seattle - where the start-up's other founder CFO Walter Smith, an ex-Microsoft, ex-Apple developer, apparently is.

They have a manifesto on the web site that reads:

"Most places on Earth, the Internet is more accessible than electricity, clean water, or basic sanitation. That's an amazing proliferation, and an outstanding opportunity to apply simple technologies to some of the world's most pressing problems. We're setting out to do exactly that, focusing on the intersection of innovation and public health."

They go on to say that the start-up is "well financed" - well, Jonathan did leave Sun with at least $12 million - and means to be "100% employee owned."

They're looking for developers and designers, "experienced, passionate generalists to help us invent the future," "shape our culture" and build scalable consumer Web Services that "improve people's lives."

"We value quality of thought, and quality of execution. In product design, and dinner." Recruits can be anywhere.

The plan is "to be a very valuable company."

Having perhaps learned a thing or two, they are looking for people who are "immune to fads and technology/business religion. You just figure out the right tools for the job at hand." Still and all they do cite the Oracle-ish PostgreSQL - and NoSQL even if you "think it's a dumb name" - not MySQL, now an Oracle property. They also cite EC2 and S3 as well as Ruby, Rails, Haml, jQuery, Redis, Varnish, Git, a fluency in C "but you don't use it unless you have to," Pencil, Photoshop, HTML, CSS and JavaScript.

The New York Times, who talked to Schwartz before he tweeted his reincarnation, says the software will "draw heavily on large public data sets," pointing out that the "idea" - whatever it is "is not new."

At Microsoft Smith worked on Internet Explorer, Windows and MSN. At Apple, where he started, he was a key developer of the Newton OS.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.