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aisle411 Expands Executive Management Team with Mobile Shopping Industry Veterans

Newly Appointed Executives Will Bring Significant Experience to Accelerate Market Adoption of Industry-Leading Mobile Retail Navigation Platform

PALO ALTO, Calif., Sept. 26, 2012 /PRNewswire/ -- aisle411, the premier mobile retail navigation service, today announced a series of executive appointments to extend its leadership as the premier indoor map and search platform. New additions include Peter Esparrago, COO and Norwood Keel, VP of Products. In addition, Michael Yang will be joining as an advisory board member. These appointments, effective immediately, round out the company's executive management team, as it continues to build market momentum, further delivering on its promise to provide the most engaging shopping experience for customers.


"We are committed to delivering a solution that empowers anyone with a smartphone to find products and promotions quickly and easily in retail stores," said Nathan Pettyjohn, CEO of aisle411. "To further this momentum, aisle411 has created a team with powerful, tested leadership that will be critical as the company moves aggressively to build on its lead in the market to truly enhance the in-store environment."

Esparrago has over 25 years of global technology leadership experience in a wide variety of industries. He is a General Partner at Cultivation Capital, an early stage technology VC firm. Esparrago was CEO of IntraISP, a global BSS/OSS software-as-a-service company, in which he grew and sold twice (to Clearwire and Amdocs). He was President of two information security companies, Cigital and Mycroft. Esparrago was COO of Ariel Research, a global leader in EH&S content and software, where he helped grow and sell the company to 3E. Esparrago also spent 16 years at Accenture, where he was a Partner. Esparrago has an MBA in Finance from Rockhurst University, and a BS in Chemical Engineering from University of Missouri.

Keel brings over 20 years' experience building hi-tech businesses, most recently at Microsoft, where he was director of Product and Partner Development for Microsoft Startup Business Group's mobile shopping platform. In 2009, he led the conception and development of Microsoft Bing's groundbreaking global imagery business. Before that, he served as VP of Business Development at Vexcel Corporation, a global leader in satellite remote sensing technologies, which was acquired by Microsoft in May 2006. He served as a Board Advisor for Bizgrout, a geo-focused software company. Keel has an MBA from the University of Colorado and a BS in Mechanical Engineering from North Carolina State University, along with graduate course work in automatic control systems and remote sensing.

Yang is founder and board director of and has served as its president and CEO from 2004 to 2012, where he grew the company to $55 million in revenue. He was the founder & former CEO of, a pioneer in online price comparison shopping service. mySimon raised $30 million in venture capital and was acquired by CNET for $700 million in 2000. Prior to, Yang held positions at Xerox Corp., Intergraph Corporation, TeleVideo, Inc., Samsung Electronics Co. Ltd., and Jazz Multimedia, Inc. Yang has a BS degree in Electrical Engineering and Computer Science from UC Berkeley, MS degree in Computer Science from Columbia University and MBA degree from the Haas School of Business at UC Berkeley.

Earlier this month, aisle411 added Kris Kolodziej as VP of Location Services to its team. In this role, Kolodziej will champion aisle411's indoor location services technology to continue delivering a market leading solution for retailers and consumers.

The aisle411 app is available for free from the iPhone App Store at and the Google Play store at

Supporting Resources:

About aisle411
Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices. With offices in St. Louis, Missouri and Palo Alto, California, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. Additional information is available at:

SOURCE aisle411

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