How to Create a Killer Startup Company

Startup Journal

Subscribe to Startup Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Startup Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Startups Authors: Kerry B, Harry Trott, Kevin Sides, Dan Blacharski, Kevin Benedict

Related Topics: Twitter on Ulitzer, Innovations Software Technology, SOA & WOA Magazine, Startup Journal, Mergers & Acquisitions on Ulitzer, Social Media Check-Ins, Big Data on Ulitzer


Twitter Buys Ubalo

Its early technology could apparently “fetch 5,000 tweets and cluster them based on the topic of discussion in 21.2 seconds"

Twitter has bought a little four-man Palo Alto start-up called Ubalo that was started in early 2011 "to make large-scale computing easier and more accessible to a technical audience" according to its web site.

The object was to scale coding on multiple machines using the same widgetry used for a single machine with no more overhead.

Its early technology could apparently "fetch 5,000 tweets and cluster them based on the topic of discussion in 21.2 seconds. On a single computer this task takes more than 10 minutes." It said, "Scaling Twitter search and natural language processing tasks is easy with Ubalo."

It then moved on to R clusters and analyzed "sentiments corresponding to the latest Twitter trends, processing 25,000 tweets in parallel in 19.6 seconds."

It said, "Scaling our application in R is easy with Ubalo's simple messaging framework."

Ubalo, which means counting, also counted the words on 2,000 Wikipedia pages in 20 seconds and cut an image processing job for an application running on 100 Amazon processor cores on S3 from eight hours to five minutes.

The heart of Ubalo is the pod, called a "powerful and flexible code container," otherwise described as "modular, repeatable computing." Apparently the pods can also hold data and run repeatable calculations anywhere.

It says it hides "the details of the computers, environments, and messaging, so our users can worry much less about integration and scaling and instead write just the code they need for their analysis or processing."

Twitter may use the widgetry to scale its giant databases but its true designs are unclear.

Ubalo was funded by Harrison Metal Capital.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.